History based on the life of the original Macbeth Essay Example for Free

History based on the life of the original Macbeth Essay Eleventh century Scotland was a violent and troubled country. Family and supposedly loyal friends rebelled against one another for trading and territory purposes. The threats of an enemy invasion or an attack on fortresses were extremely common. Rampant Vikings and local Scottish men raided constantly to weaken and more importantly drive out the stubborn opposing forces that lay in their way. Macbeth was born into this dangerous environment in 1005, son of the victorious family that stamped its authority on Moray and Ross [significant areas in Scotland]. The family itself betrayed themselves as being loving and caring to one another, however, internally they were scarred mentally, as a consequence of their fathers death who was evidently murdered by his cousins. Macbeth obviously emotionally distracted by his fathers death, concentrated his thoughts on leading a comparatively normal life, supported by Brauch his new partner [granddaughter to a High King of Scotland]. Subsequently they had no children of their own. The present ruler of Scotland was Duncan, an ineffectual and seemingly unpopular person amidst the civil problems. Not surprisingly someone assassinated him at the age of thirty-eight. Historians believe that it may have actually been Macbeth, but there is no conclusive evidence to confirm their theories. Macbeth seized this unique opportunity, and was elected High King of Scotland in 1040; he ruled for seventeen years. As predecessor of the reviled Duncan, his first priority during his initial ten years in power, was to bring peace and relative stability to his problematic kingdom, notably he was fairly successful at doing-so; he became a reforming King accordingly. He managed to balance out and annihilate the majority of the negative feelings amongst the population. Unfortunately for him, his greatest and most fatal hurdle materialized in the form Duncans son Malcolm, who was absolutely determined to take control of Scotland. He ingeniously invaded the region in 1054, aided by the English King Edward the Confessor. Macbeth himself was brutally exterminated on the 15th of August 1057 at Peel Ring Lumphanan in Mar. He was buried at Iona, respectively; the sacred burial place of the Kings of Scotland. Was this epic period of Scottish History the basis for Shakespeare Macbeth? Shakespeare was a talented playwright, not a historian. However, the past provides an excellent source for basing a flourishing play. It is exciting factual material with which [if one is intellectually sound], can modify and adapt to conjure up maximum dramatic effect and a truly brilliant and entertaining stage production. Historical evidence bestows writers with a fruitful background; an imaginative base on which one can construct a sophisticated plot that entices the audiences mind, body and soul. For Shakespeare this would have been incredibly difficult to originate, hence the gathering below the rostrum; that were either damn right rude or absolutely sloshed. Indeed, it is true to say that some of his dramas were not as appreciated or dominant, fortunately Macbeth proved different, and would be a prevailing theatrical production for hundreds of years. Shakespeare was an independent character, one who thrived on his own personal achievement, and one who was not afraid to alter and develop certain features regarding a story to accomplish ultimate dramatic effect. The epicentre of Macbeth pivoted around the eleventh century ancestors; he obviously acknowledged the great potential in these characters. He evidently thought it necessary to convert, invent and abolish particular characteristics surrounding the events of eleventh century Scotland. He established Lady Macbeths sleepwalking and death, the banquet scene and Banquos ghost, and most of the cauldron scene. With a little imagination and adaptation he reversed King Duncans nasty personality into a loved and greatly appreciated role model. He also eliminated Macbeths ten years of good rule to make the scenario and atmosphere more effective; everything he purposely altered was in the interest of the play. Interestingly, King James I was in power, when Shakespeare first presented Macbeth in 1603. I personally find this rather intriguing, because the actual storyline consists of many of King Jamess personal comforts and interests. It is obvious that King James was a superior influence on the outcome of the play; he helps to conjure up some fruitful inspiration for Shakespeare; this, and the colourful Scottish pass times, provides a feast of information and ideas for Shakespeare to weave his magic upon. He gratefully accepted this priceless gift, and transformed it into one of the greatest tragedies this world has literally ever experienced. What message is Shakespeare trying to get across? I feel it important for one and me to understand that the play is meaningfully founded on the corruption of power. Although the supernatural, fascinating individuals and mysterious undertakings create a unique atmosphere to the play, the nucleus consists off events that revolve around the abuse of power. It is true to say that this is present and happening in our modern society, take Hitler for example. He was a dictator who possessed a lethal amount of power, he used it to brainwash people, so that he could do what he wanted. He started by wiping out an entire race, known as the Jews; he and his fixation to be in control was a major factor in triggering the Second World War. A comparison can be made between him and Macbeth, both of which abused their authority. Shakespeare is trying to get this eminent message across to his viewers. Witchcraft and Murderous Schemes. If one is familiar with the tragedy, one will know that Shakespeare wrote and directed it, at a time in which murders and witchcraft were everyday issues. In fact, the majority of the general public seriously believed and feared the paranormal universe, so much so, individuals who were thought to be actual witches were tried, tested and eventually killed. During this time, witch mania reached terrifying proportions; hundreds of innocent people [usually women] were condemned to immediate execution, without an adequate assessment. As anticipated, a small minority were against this mass persecution, but they and their justifiable opinions were suffocated without due consideration by the bulk of the general public. Essay Targets. Macbeth has complicated plots that comprise of numerous acts and scenes. I am attempting to devise an essay focusing on three specific scenes. The essay is to be written in a directors point of view as if I was to direct these three selected scenes: Act I, Scene 3. Act I, Scene 5. Act 5, Scene 5. I feel that these three scenes collectively describe the basic tale and downfall of Macbeth himself. Act I, Scene 3 meets the witches, which influences his decision to kill the king. Act I, Scene 5 Lady Macbeth plots to kill Duncan herself and confides her thoughts in Macbeth. Act 5, Scene 5 As a consequence of his murders, everything has come back to haunt him. He is about to be attacked by the English army, and inevitably faces the decisive punishment for his sins Death!!! I deem each scene to be off substantial importance, all independently help to develop and illustrate the overall narrative too. Unquestionably, each one has to be directed appropriately, to attain the audiences concentration, and to merely get them philosophizing about the story. An enthralling location is also absolutely necessary, the audience needs to be encapsulated by the setting and circumstances. The following essay denotes each scene autonomously, and expresses my feelings and points of view on how I should direct and conduct all three scenes to achieve a stunning atmosphere to mesmerize and amaze the spectators. My main objective is to manipulate selected characters and transform their personality and temperament to improve the play and exaggerate the horror theme. The fact that Shakespeare himself, left no stage directions leaves the doorway open for any willing direct to interpret the actual play, as he/she wants. Over the centuries, several producers have devised their own technique and developed the plot to create their own translation of the enigmatic ventures of the Scottish hierarchy. I have committed my play and essay to a film production. I have chosen to adopt this particular method, because I feel that it would fit perfectly into a modern day movie, which has the funds and technology to support graphic and suitable special effects. I have observed a modern day interpretation of the play; it was staged on a rough Birmingham estate. For some bizarre reason though, the actors referred to the direct text, but conveyed them in a Brummie accent; this was literally diabolical. It simply did not complement Shakespeares erratic language, the pronunciation was awful- quite positively negative. I on the other hand deem it more appropriate to compose the epic tale of Macbeths downfall in its indigenous and traditional generation. Directors point of view for Act I, Scene 3. Summary of scene: Macbeth and Banquo meet the witches, Macbeth is returning from the battle with his gallant companion and hearty Scottish nobleman, Banquo. Their journey back to the Kings camp takes them over a deserted heath. Here, the witches lie in wait for them, talking as they generally do about an evil spell they have cast upon one unfortunate person. The mist clears Macbeth and Banquo unexpectedly see the witches. They demand that these creatures: so witherd and so wild in their attire, explain who they are. When the witches speak, they greet Macbeth as Thane of Cawdor and predict that hell become king. To Banquo they foretell Your heirs will be kings, although you will not, they then disappear, before a bewildered and perplexed Macbeth can inquire about their prophecies. I feel it compulsory to point out that this scene is the penultimate in the opening trio, therefore a lot of planning and thought has gone into directing it, hence the fact its considerably longer than the other two scenes. Uncharacteristically, I have chosen to direct the third scene instead of the first. Respectively both are of great significance to the outcome of the play, but the third introduces the witches, their first apparition, Macbeth and Banquo. Like the opening scene, this one needs to be just as effective to conquer the audiences awareness. In this scene the witches encourage Macbeth to believe that he is invulnerable and indestructible. The intereference of the witches influence Macbeths actions; he immediately considers to commit regicide against King Duncan If good, why do I yield to that suggestion/ Whose horrid image doth unfix my hair/ And make my seated heart knock at my ribs/ Against the use of nature? These four sentences help to describe Macbeths feelings, he is basically thinking about the proposed murder, he does this by making references to certain features on his body. For example, your heart pounds when youre excited or nervous. Macbeth having possession of all the confidence in the world as a consequence of the witches predictions and the recent victory in the exasperating battle fears no one. I find it hard to appreciate the reliance and dependence confined in the witches and their prophecies by Macbeth; after all they are absolute strangers. This is why Ive chosen to portray the witches as attractive housewives, hopefully this will make the scene more believable, because men are easily dominated and controlled by beautiful, seductive mistresses. This needs to apprehend the audiences interest, so that they can acknowledge the circumstances and understand whats actually happening. I will set the play on a desolate, open stretch of countryside. It will be nighttime with a low and eerie fog making visibility poor. This will intensify the atmosphere, because the audience will instinctively be weary of the surroundings and the mysterious environment. The witches, Macbeth and Banquo are all dominant and important characters, thus meaning they need to be familiarized and introduced, so the audience recognizes who they are later on in the film. The scene will get underway with Macbeth and Banquo strolling over the motionless fields, discussing the eventful battle, although you will not be able to hear them, because only a sinister genre of music will be heard. They are going to be dressed in war-like clothes; therefore the audience will directly associate them with a battle of some description. In the near distance a lonely farm building will stand [the audience obviously noticing this, should already be imagining whats in it and are Macbeth and Banquo going to go there]? The interior of the barn will be exceptionally gloomy, but in the far corner three ugly hags are going to be highlighted by specifically positioned lightning. The witches are severely deformed, to leave the audience feeling astonished and expectantly physically sick! The witches will speak in macabre tone of voice, whilst speaking to one another. Their wicked conversations will consist off evil material e.g. Killing swine/ and like a rat without a tail/ Here I have a pilots thumb, wrecked as homeward he did come. The presence of the witches and their repulsive words is a created stimulus that makes the play a great deal more engaging, therefore the overall production benefits and improves considerably. Their physical appearance and cursed lines keep the audience hooked, simultaneously the supernatural element increases the suspense with every scary sound and disgusting illustration produced or described by the witches. Macbeth and Banquo feeling exhausted from their tiresome day will seek deserved refuge beneath the suspicious looking dwelling. The tension and suspense will certainly be enhanced amongst the audience obviously fearing the couplets safety as they cautiously enter. However, they will be treated to a pleasant surprise, this is due to the sexy figures gathered in the corner of the room. Using contemporary technology and realistic special effects, the hideous threesome will magically be converted into gorgeous bitches! The transformed witches disguised as randy and bored housewives will [without doubt], outstand and arouse the audience together with Macbeth and Banquo. This is known as dramatic irony, when the watchers know something that the characters dont. The witches dressed in a low, red cut top [showing an outrageous amount of cleavage] will immediately greet the dazed Macbeth and Banquo with verses of factual information and weird prophecies. The amorous ladies will speak in a confident, persuasive, but somewhat devious tone of voice, thus causing the men in the room to absorb these queer predictions. The audience would accept the witches original nature and accept the fact that beautiful seductive women are able to force gullible/intelligent men to believe in them and their words. Obviously, Macbeth and Banquo will be confused and amazed, but in some sense enthusiastic about the apparition. As they attempt to verbally challenge the witches, the room will suddenly become silenced, with them both pondering their recent experience, the atmosphere again changes though, as Ross and Angus storm into the equation. Ross and Angus stunned to find their chums under these certain circumstances try to regurgitate the report sent by the king. Gradually, as Ross explains the situation to Macbeth and Banquo [regarding the former Thane of Cawdor and him being sentenced to death for treason against the king], the witches prophecy is beginning to unfold. Therefore Macbeth needs to act in an astounded manner, altering his body language and facial expressions accordingly best shows this. Macbeth has chosen to renovate his character, and so he keeps his feelings and thoughts to himself. This is aptly shown as he speaks to the audience alone [aside]. His soliloquy refers to and describes his ambition. The prophecy that was revealed by the witches brings a broad temptation to Macbeth that had been his secret all along for being a king, for example: My thought, whose murder yet is but fanastical. This purely indicates Macbeths great ambition, he is already thinking about killing Duncan. If the audience is reasonably clever, they will detect this too. Another distinctive line is Nothing is, but what is not. He is referring to the recent events, commenting on the sensational proceedings. During this scene the plot is potentially discovered, it helps to entangle and trigger off the storyline. Although the words are enormously imperative, the characters and their actions are equally significant, in conjunction with one another, the audience understand whats going on. The scene will end with Macbeth and Banquo standing side by side, contemplating their prosperous future. The camera will zoom in on Macbeth and his cunning visions of murdering Duncan. Unlike Banquo, who is triumphantly imaging his sons being crowned, with him in the background looking on proudly, crying sweet tears of joy? Directors point of view for Act I, Scene 5. Brief summary of scene: In this scene Lady Macbeth plans a murder. She lives at home in there castle at Inverness. Lady Macbeth has received a letter from her husband; in it he tells her about the witches prophecies. She is interrupted as a messenger arrives telling her of the kings visit. She realises that this is the golden opportunity to kill Duncan, the king. Her treacherous thoughts are kept to herself, unlike Macbeth who suppresses them. She makes her mind up that the murder must be committed that night. When Macbeth arrives at the castle ahead of the king, she exclaims convincingly that she has arranged everything. Lady Macbeth is the second most dominant influence on Macbeth. As soon as Lady Macbeth learns of the words spoken by the weird sisters, she instantaneously analyses Macbeths future i.e. if Duncan were killed, Macbeth and her could acquire Scotland. She vigorously studies the letter and assesses the situation, considering the best and most suitable option to chose, in order to bring her eagerly awaited success. If I were to direct this scene, I would set it in Lady Macbeths chamber; this is because bedrooms tend to be a solemn place of privacy and security. The bedroom is to be very grand and ornate, with elaborate walls, preferably in a blood-red colour, this is to emphasis the theme of blood that runs throughout the play. Lady Macbeth dressed in her sexy, soft; silky nighttime gown will try to interpret the epistle relaxing on her mahogany four poster bed. Under a quiet, pleasant piece of music, Lady Macbeths voice is to be sounded above the music, reading out the letter to herself, she will also over exaggerate particular words and phrases, which depict Macbeths thoughts. Whilst peacefully examining the letter, succeeding in comprehending it, she will act in a attentive fashion. As the production is a film, I have decided to include visual images of Lady Macbeths perceptions of the letter. When reading it, there will be metaphors of Lady Macbeth conjuring up pictures of her and Macbeth sitting gloriously on the throne, with hundreds of spectators gathered below, robustly singing their praises. To accompany this ceremony, a victorious composition will engulf it, however, these false celebrations will be disrupted as she resumes normality awoken by an attendant. Things could just not get any better for Lady Macbeth; the attendant brings delightful news concerning Macbeths and Duncans arrival. The supernatural is again underlined and called upon, this time by Lady Macbeth. She forms an imaginary conversation with the evil spirits, asking them to assist her murderous plans: Come you spirits that tend on mortal thoughts, unsex me here. When the conversation commences, Lady Macbeth is going to gaze up at the ceiling and perform actions with her hands where appropriate e.g. Come to my womans breasts she will be clenching her bosoms as she speaks. Again, faded scenes of wicked witches will corrupt her mind, these will then turn into vivid images of her viciously stabbing Duncan to death with a decorative candlestick, as he sleeps. You will then he totally horrified by her face speckled with distinctive spots of blood. Another will then immediately follow this bloodcurdling incident; her menacing eyes will stare at you, threatening you, frightening you!!! With an ounce of luck, the audience will be completely petrified, thus achieving maximum dramatic effect. Over pictures of gruesome violence, a terrorizing sample of music will be heard. During Lady Macbeths deceitful outburst, many references to blood, light and dark and hell are made e.g. Come thick night, and pull these in the durnest smoke of HELL. All of these factors exaggerate the horror theme and atmosphere. Macbeth then enters the bedroom, instantly Lady Macbeth [being the scheming bovine she is], craftily asks her partner [when he claims that Duncan is coming] and when goes hence? In other words when is he going, so I know when to conduct his brutal surcease? Being a woman in all, she is able to change nature and personality whenever she feels it obligatory to fool or persuade Macbeth. Subsequently, she goes on, to subtly describe about disguise: To beguile the time, look like the time/ look like the innocent flower, but be the serpent undert. She is relating these lines to the killing of Duncan, in such away that the audience and Macbeth cannot really appreciate or indeed realize. I would instruct Lady Macbeth to deliver these disloyal words in a convincing way, almost as if shes reassuring Macbeth about the murder. Macbeth does actually distinguish Lady Macbeths words, but he fails to comment on them, instead he ignores her, and demands to talk at a later date. By this time, the murder is already almost complete. Directors point of view for Act 5, Scene 5. Brief summary of scene: Macbeth prepares for battle, is busy setting up defenses all around Dunsinane Castle. Most of his noblemen and soldiers have rebelled and joined the other side, but he is certain he cannot be beaten or not until Birnam Forest comes to Dunsinane [as a consequence of the witches new appairitions]. What he does not know is that his enemies have agreed to meet at Birnam Wood. When the soldiers gather there, each one is given the branch of a tree to camouflage them as they move forward to launch an attack. As he is organizing for the battle, he thinks how meaningless life is. Just then, a messenger announces that Birnam wood appears to move. After the initial murder of Duncan, Macbeth persists in his violent actions and continues to kill more, in an attempt to become ruler of everyone and everything north of the border. Once the first the killing took place, the ball started rolling and unfortunately did not stop, that is up till now. Macbeth is facing unavoidable death, the ultimate punishment for his many sins; his castle at Dunsinane is surrounded with him at the epicentre amongst the entire calamity, but yet he still have faith in the witches predictions, and why not? The witches prophecies and apparitions have so far proved correct, significantly, the prediction concerning Macbeths mortality: No man on earth shall harm him, is about to prove incorrect. However, the arrogant Macbeth seriously supposes himself imperishable, consequently fearing no one. He is undisputedly emotionless this is shown in line 9: I have almost forgot the taste of fears, clearly his mental state is severely befuddled, his aspiration has got him where he is and under these particular state of affairs, he cannot turn back the clock, he simply has to face the penalty of his slaughterous actions. Remarkably, he does not sense any guilt either; instead he concentrates his efforts on the seemingly impossible encounter ahead. Even when is once loved wife dies, he fails to physically react, he simply gathers his thoughts and feelings and distributes them into a touching paragraph; yes, even the audience cannot help to feel for the desolate Macbeth. He once walked upon lifeless stretches of open countryside accompanied by his dearest friend Banquo, now he is the dirt on which his predecessors and countless enemies tread. This scene resembles Macbeths uncomfortable position, and his feelings; it needs to be incredibly effective to achieve the right atmosphere and tension. A more suitable location could not have been selected; the castle at Dunsinane is the perfect setting under such awkward circumstances. With the castle encircled and the defeated, lonesome, loathed figure stranded at the centre, the scene is an awesome opportunity for a willing director like myself to challenge. The scene will commence with an aerial view of the castle and the environment engulfing it, the audience will now understand Macbeths situation. Thousands of infantry will be advancing towards the castle under the natural camouflage off tree branches, a strong drum beat intentionally heard by the audience, will encourage the soldiers to move forwards. Meanwhile, Macbeth seeking what he considers to be relative safety in the castle will burst onto the scene in an aggressive manner. A room sited at the top of the castle [overlooking their boundaries], will suddenly be animated as the door flies open with a terrific thud, followed by a apprehensive Macbeth, Seyton and three rather nervously looking soldiers. A window foreseeing the countryside ahead and the moving woodland will be an important feature in the room, this is because Macbeth will stand in front of it [with his back against the opening], facing the anxious congregation organized below. Macbeth dressed in his gleaming armour tries to rally his troops by expressing valiant words of defiance: Our castles strength will laugh a siege to scorn; here let them lie till famine and the ague eat them up. This successfully illustrates his current state of mind, he is positive and thinks that he and their stronghold will hold out against the enemy, the audience should sense this by li stening to the tone in which he conveys his words; he will do so in a self-assured and powerful manner. During his defiant speech, a high-pitched squeal will be heard, immediately the audience and Macbeth will demand to know what it actually was. Seyton acknowledges that it was a cry of women. Macbeth reflects in a sorry tone, his emotions; the way in which he delivers these might effect the audiences opinion of him. The audience realizes that he was once a good fellow, who fought bravely and cared for ones close, they should almost feel a bit of sympathy towards him, but then they compare him to the coward he has become, one who deserves everything coming his way [that is in the form of an entire army, seeking revenge for the futile murders he has committed]. Seyton informs Macbeth that it was his wife Lady Macbeth. Once more Macbeth expresses his thoughts on the matter, almost as if he is looking back and regretting his actions. The audience will be able to identify the real Macbeth again, as he comments upon ones life, comparing it to Lady Macbeths and his. The atmosphere at this point will be depressive, due to Macbeths sorrowful words. However, the mood will revolutionize on the arrival of a messenger bringing shocking, but inevitable news. I will instruct the messenger to act in a stunned manner; he will also find it increasingly more difficult to tell Macbeth of the moving forest, approaching them at a rapid pace. Macbeth purposely rejects this news: Liar and slave! even though he knows full well that there true, because the witches told him so. At this meticulous moment, a flashback will occur, this will consist of haunted reminiscences of the raunchy women retelling the third apparition stating: Macbeth shall never vanquished be until Great Birnam Wood to high Dunsinane hill shall come against him. In other words, you will never be hurt or even destroyed until Birnam Wood moves towards Dunsinane [this will help to remind the audience about the apparition]. When Macbeth resumes regularity, he will again, persist in not believing the messengers words of truth, perhaps he does not want to believe them, because he knows that the end is near. Regardless of this, he has come too far, and so he will fight to the very last second. At the conclusion of his final dialogue in the scene, he will turn to observe the view outside, noticing an entire wood gradually moving closer, this signifying that his death is exceptionally near, a vacant expression on his countenance will demonstrate this completely.

Advertising Through Social Networking Websites Marketing Essay

Advertising Through Social Networking Websites Marketing Essay The purpose of this paper to study the effectiveness of advertisements through SNS amongst Post Graduate Students in Indore City. This paper studies factors which make advertisements attractive also identifies whether the advertisements are only till viewing or does it leads to purchase also. Design/methodology/approach- The survey was conducted in Post Graduate College of Indore City, MP. This research can be considered as the basis for a more extensive research, covering other geographical areas, which will produce results allowing more specific and accurate predictions regarding the effectiveness of advertising through Social Networking Websites. Implications- The findings reveal a number of issues that are important for companies eager to explore the potential of promotions through Social Networking Websites. Also the study will help the organizations understand the consumer behavior of evolving commercial cities like Indore. Humans in all cultures at all times form complex social networks; the term social network here means ongoing relations among people that matter to those engaged in the group, either for specific reasons (like blood donation camps, fashion communities) or for more general expressions of mutual solidarity (like families, friends etc). Social networks among individuals who may not be related can be validated maintained by agreement on objectives, social values, or even by choice of entertainment. Social Media presents potentially seductive opportunities for new forms of communication commerce between marketers consumers. As advertisers typically want to find some way to follow their target audiences, many new media opportunities are presented to advertisers. (Miller, Lammas). Advertisers are always in search of new ideas technologies that often promise great potential. In this century, when the media is fragmenting advertisers are skeptical about the cost effectiveness of ubiquitous media, particularly among young demographics, the facts present a strong platform as to why Social Media can become a life saver. Social Networking a place where people can use networks of online friends group memberships to keep in touch with current friends, reconnect with old friends or create real-life friendships through similar interests or groups share their social experiences. Social network advertising is a term that is used to describe a form of Online Advertising that focuses on social networking sites. Some responses showed light to this direction with a different perspective. Indeed social medias influence promises some sort of marketing communications revolution: for instance, global brand Pepsi will not be advertising during the Super Bowl, instead opting for a digital social media campaign they say will help their customers better understand what pepsi stands for(WARC, 2010b). Consumers searching online for information about a product, or brands, not only gain access to corporate marketing materials, they now also have access to product reviews, opinions commentary from other consumers (Smith, 2010). It was observed that a majority of consumers surveyed relied on various types of social media websites as much as company websites for product brand information that nearly half of those made a purchase decision based on what they gathered. However, although social media applications are controlled by users, trend data is not yet conclusive with respect to who is generating, and accessing information (Thackerey et. al. 2008, p. 341). The interaction of the consumers with SNS has also become a very crucial aspect. One stream of research suggests the existence of a loyalty ladder in social networking communities that splits users into categories such as: lurkers (those who are reticent to contribute to sites); tourists (those post comments but demonstrate no commitment to a network); minglers (those who post with no regularity of frequency); evangilists/insiders (those who are enthusiastic, expert regular their contributions)(Harridge-March Quinton 2009, p. 176). Other researchers split users into slightly different categories, for example: social clickers (users who communicate with friends create content on message boards review sites); online insiders (avid online shoppers who vocalize product preferences); and content kings (young men addicted to online entertainment) (Riegner 2007, pp.439-440). These bifurcations show the complexity lack of uniform measurements for marketers targeting social media users . 1.1 Social Networking Sites (SNSs) Social Networking Sites can be defined as web based services that allow individuals to construct a public profile within a bounded system, articulate a list of other users with whom they share a connection, view traverse their list of connections those made by others within the systems. Some networking can also help members find a job or establish business contacts. SNS include Facebook, Twitter, LinkedIn, Orkut so on. Most SNS also offer additional features. In addition to blogs forums, members can express themselves by designing their profile page to reflect their personality. The most poplar extra features include music video sections. While SNSs are often designed to be widely accessible, many attract homogeneous populations initially, so it is very common to find groups using sites to segregate themselves by nationality, age, education or other factors that typically segment society. 1.2 Advertising on Social Networking Sites Social Networking advertising can be used to describe a form of online advertising that focuses on social networking sites. The advantage this advertising has is the benefit of the users demographic information target their advertisements appropriately. It continues to add variety on a continuous basis. Organizations can also utilize this feature to make it up to the target audience in diverse ways. SNS are changing the way advertisers reach consumers, that these changes are transforming online advertising all together (Gangadharbatla). Few instances can be taken into consideration like in Facebook, when users log on, they get News feed, where they can easily access all the ads videos they like. The study has taken into account the fact that knowledge of the network is limited. The success of social networks marks a dynamic shift in how are using net. 1.3 Things to be kept in mind From various researches it has been experienced that marketers have now become risk adverse is reluctant towards consumer- generated media due to their inability to control message. In one instance, pharmaceutical manufacturer Johnson Johnson released an online marketing campaign via an online video about pain relief for women who carry their babies in a sling. Within hours, Twitter exploded with negative commentary about the videos perceived deprecation of motherhood. To air it further, the online discussions would also be communicated off-line sometimes reach tradition media. Thus, over a single weekend, the volume sentiment of the consumer-generated media brought down a well planned advertising campaign (Baker 2009, p.2). Another obstacle for marketers is that viewers will consider information if it is both useful believable, but will react badly to sales-push messages that are violating social networkings intrinsic qualities of socialization trust (Angel Sexsmith 2009, p.4). Making social networking sites entirely commercial is risky, as users might turn away from the site if they feel their interests are being subjugated to those of advertisers; a warning issued by analysts to News Corp when it acquired MySpace, shifting it to a mass market advertising platform giving brands the opportunities to both advertise interact with the web users (Carter 2008, p.16). Creating fake blog entries is another example of how the misuse of social media can irritate consumers harm brands. The now infamous Walmarting across America fake blog (or flog as it became known), came under severe criticism online after the ethical breach was exposed (Burns 2008, p.16). Also poor execution of the ads or poor display sometimes irritates the users which lead to poor results and negative remarks. One of the major criteria can be the size of online communities as well. It becomes a major factor which limits in generating a massive Word of Mouth. For online groups to be effective, there needs to be a finite size to each community (Phillips 2008, p.82). For social media campaigns to be effective, the new commercial imperative dictates marketers needs to belong to a large number of groups or communities, rather than merely rely on broadcasts to an online group with a large number of members.This becomes the evidence for the fat that both the cultural emotional relationships are paramount (Phillips 2008, p.84), reflecting the surge to simultaneously monitor than to only be the users. 1.4 Need for using Social Media To generate a sense of group mind-set shared interests, online brand communities should include a wide range of interests that have a direct, but nonintrusive, connection with the brand (Brown, Broderick Lee 2007, p.15). Conceptual models have been developed to guide the process of cocreation with online consumers. One example is the DART model which comprises: dialogue (fostering something tangible to the online consumer), Access (providing a companys customers access to each other), risk return relationship (offering something tangible to the online consumer) transparency (creating an environment to share valuable information) (Ramaswamy, 2008, p.3). Real dialogue with consumers led to Unilevers ground breaking online viral campaign Dove Campaign for Real Beauty. Unilever was able to send the most relevant messages to consumers based on precisely what they were seeking /or conversing about. Another area of opportunity for social marketing is brand building connecting enthusiastic online brand advocates with the companys product development cycle (Ferguson 2008, p.181). 1.5 Effectiveness of Social Marketing Many marketers feel the need to tick the social media box demonstrate how cutting edge they are, while the primary drivers of their campaign remain embedded in traditional media. There is a need to effect a paradigm shift from a traditional more is better approach. While many social marketers fixate on volume metrics (website traffic, hit rates, click-through, time spent on-line, postings etc), successful social marketing often depends more on qualitative metrics for desirable signs of tone, quality customer benefit of the interaction (Angel, Sexsmith Sexsmith 2009, p.6). These may include: unique visitors, interaction rates, relevant actions taken, conversation size, conversation density, author credibility, content freshness relevance, audience profiles, unique user reach so on (Fisher 2009, p.191). Such metrics not only measure whether people are engaged, but how they are engaging. However, such metrics often need to be customized for individual campaigns need to be considered in the pre launch phase, ideally incorporated in message testing. OBJECTIVE The study aims to fulfill the following objectives: To know whether social network advertising is effective in sales or not To know the most preferred Social Network advertising approach To know the level of exposure a customer gets when he is being approaches on SNS To study the effectiveness of advertising through Social Networking Websites in Post Graduate Students with special reference to Indore City DATA ANALYSIS: Following factors were considered for preparing questionnaire: Contact {Number of times, durations} Intention Customizability Experience FINDINGS 40 percent of the social networking comes from high school secondary school students 40 percent tarrif generators are the graduate post graduate students. The highest number of active users is from 19-25 age groups but LinkedIn Twitter has a different age group of active users i.e. 25-40 age groups. Facebook delivery service is to about 75 percent of the users. 60 percent of the post graduate students who are looking for jobs have their profiles in LinkedIn. Only 30 percent of the population said that they purchase any product after searching or viewing it on website. 15 percent of the population accepted that they look the pop ups or click on the ads whereas 75 percent said they ignore the ads. Out of five SNS given in choice viz Facebook, Orkut, LinkedIn, G- plus Twitter; 60 percent said Facebook is the most used site by them. 20 percent said they used LinkedIn the most. 30 percent of the population said that they dont have any qualms regarding the quality of the product they see online. 46 percent confirmed that they would like to filter the ads from their profile page whereas 38 percent said they dont have any troubles by the placement of ads on their profile page. 78 percent confirmed that they are attached to Twitter because of the glamour quotient; 14 percent said they like twitter as a networking site; rest logged on for otherwise reasons. 82 percent of the respondents agreed that advertising through websites is a better medium whereas 18 percent said it has no effect on target audience. CONCLUSION SUGGESTIONS Any organization will not be able to make profits if its product introduction doesnt attracts the audience or if it does not reach to them. As the time has increased its momentum the consumers now-a-days do not consider anything worth watching if it is not of value tom them as far as traditional ads are considered. So to reach these kinds of targets Websites can become a very effective tool. If following points kept in mind, the advertisers can succeed in gaining interest of the audiences: Trust must be established subsequently reinforced in order to overcome any reluctance on the part of the would-be consumer. This means moving beyond old school approaches to website advertising to embrace the principles of relationship marketing- building virtual environments in which customers can connect with each other to share insights relevant information. Social media marketers can influence a brand community potentially influence consumer behavior.

Strategic Human Resource Problems in Texas Instruments Malaysia

Strategic Human Resource Problems in Texas Instruments Malaysia Introduction Objective The objective of doing this task is to understand and analyze the strategic human resource problems in Texas Instruments Malaysia and to provide suggestions based on literature review and best practices. Company Introduction TIs innovation strategy let it leapfrog to the forefront of the chip business, where it has remained ever since Malcom Penn, CEO Electronic Engineering Times (June 2003). These are just a few words describing Texas Instruments. Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers real world signal processing requirements. In addition to Semiconductor, the company includes the Educational Productivity Solutions business. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries. Texas Instruments Incorporated is a company in the semiconductor industry that provides innovative semiconductor technologies to help their customers create the worlds most advanced electronics. Their analog, embedded processing and wireless technologies that is used in daily lives in many different ways, ranging from digital communications and entertainment to medical services, automotive systems and wide- ranging applications in between. TI Corporate Overview Texas Instruments in US, the headquaters (NYSE:  TXN), better known in the electronics industry (and popularly) as TI, is an American company based in Dallas, Texas, USA, renowned for developing and commercializing semiconductor and computer technology. TI is the No. 3 manufacturer of semiconductors worldwide after Intel and Samsung, and is the top supplier of chips for cellular handsets, as well as the No. 1 producer of digital signal processors (DSPs) and analog semiconductors. Other focus areas include chips for broadband modems, PC peripherals, digital consumer devices, telecommunication infrastructure, and radio frequency identification (RFID). Based on 2009 revenue for 2010 ranking, the company was listed at number 223 on the Fortune 500. Texas Instruments is also known for its values that include high ethical behavior as well as diversity. One of the programs done is called inclusiveness ensures that diversity is valued and it is the core of the TI values across all the plan ts worldwide. Company History Texas Instruments was founded by Cecil H. Green, J. Erik Jonsson, Eugene McDermott, and Patrick E. Haggerty in 1951. McDermott was one of the original founders of Geophysical Service in 1930. McDermott, Green, and Jonsson were GSI employees who purchased the company in 1941 on the day before Pearl Harbor was attacked. In November, 1945 Patrick Haggerty was hired as general manager of the Laboratory and Manufacturing (LM) division. By 1951, the LM division, with its defense contracts, was growing faster than GSIs Geophysical division. The company was reorganized and initially renamed General Instruments Inc. Because there already existed a firm named General Instrument, the company was renamed as Texas Instruments that same year. Geophysical Service Inc. became a subsidiary of Texas Instruments which it remained until early 1988, when most of GSI was sold to the Halliburton Company. Today semiconductor is the biggest business for Texas Instruments Malaysia. Vision: To be the Assembly/ Test of choice Mission: To focus on the priorities which is our customer, our business partners and our people. Market Shares Looking at the chip vendors above in 2009, Texas Instruments is one of the market dominator in the business. The others represent small companies put together. The main competitors for Texas Instruments are Freescale and ST Microelectronics. Worldwide Location of TI TI has a long-standing presence in many of the worlds major markets and has the best geographic coverage in the semiconductor industry. With manufacturing sites, sales and support offices located in Europe, Asia, Japan, and the Americas, TI can provide products and services to customers wherever they do business Global Presence: Manufacturing, design or sales operations in more than 25 countries Employment Employee Population: Approximately 27,700 worldwide Regional Employee Population: Approximately : 12,900 in US America (Texas, North Texas and Dallas area) 10,000 in Asia 2,200 in Japan 2,600 in Europe With the big number of employees in TI Malaysia, many HRM issue will become more rampant especially during policy deployment as well as during communication. TI Malaysia currently has a very good system to counter that but what is actually required to tale them to the next level? TI Product Line Semiconductors: Amplifiers Linear Clocks Timers DSP Digital Signal Processing Data Converters Interface Logic Microcontrollers (MCU) Power Management RFID Systems RF/IF ZigBee ® Solutions Switches Multiplexers Temperature Sensors Control ICs DLP ® TV, Projectors Cinema Calculators Education Technology TI Financial Performance TI has a very strong financial history and performance as per the above. With the credit crunch currently being see, there has still not been any information or new on layoffs as well as retention. TI is prepared for the rainy days as they have encountered it more than once in 1997, 2001 as well as 2009. Awards Nobel Prize Winner Jack Kilby, the father of semiconductor discovered the worlds first silicon integrated circuit (IC) while working with TI. TI was the first semiconductor company to go global. 75% of all notebook PCs in the world use TI for power management and data storage. More than half the cell phones sold worldwide use TI technology. TI invented the worlds first handheld calculator in 1967 TI has won two Emmy Awards for DLP ® technology. Business Analysis Looking at the Porters Generic strategy above, TIs strategy on going for low cost position in the market was one of the reasons why TI got such a huge market share. In this highly competitive industry, cost and the differentiation of the product will become the pillars of the industry. Todays customers are very demanding and only wants the best and the best cost. With the high quality output of TI, the brand image speaks for itself. TI Malaysia is the largest factory site in TI worldwide. TI Malaysia produces about 10 million chips per day. Methodology In doing this task, we took some different approach in understanding the issues seen in TI Malaysia. Literature review: Through general sources, we identified some Info about TI through reading as well as through the Internet. We watched a video on Youtube on the Manager of World Exploration in Search of Great Talent, a unique function of the HR in TI US to understand the corporate thought process with regards to HR since this is a multinational company. Interview session: We were very fortunate to have the opportunity to have an interview and a discussion session with former TIM HR director, Reha Abd. Razak. On what was thought to be a question and answer session turned out to be a critical discussion session about the HR policies in TI Malaysia. HR Basics Human resource management is the function performed in an organization that facilitates the most effective use of employees to achieve organizational and individual goal Performing all the functions above, HR plays a very important role in getting the right people to do the right job. Looking through the theories we learned in class, HR should not just be about data processing of the employees records. The concept today talks about SHRM rather than just HRM for the extra competitive advantage that a company needs to stay competitive. TIM HR TODAY Looking at the basic structure of the Human Resource Department in TI, we can look at 2 areas, which is the human resource planning and the talent management. Below are the processes of both the areas. Looking into the function groups in TI Malaysia under HR, we can see 4 main groups: Staffing Training Compensation and benefit Employee relation Communication Though the sections are separated in such a manner, the HR departments operative functions are realized though the following. ER and communication was one of the aspects that we looked at during this task as the section was rather new and many works were required to ensure a proper communication flow in the company. The chart below explains. TIs Employee Development Strategy Employee training and development is one of the aspects that TI looks at. When an employee comes into TI there is a perception that TI will have to change and mold to ensure that they are aligned with the company. TI believes that on job training is very important in bringing the employee to the next level as a training plan. TI uses the 70%, 20% , 10% criteria in the development of the employee in the journey in TIM. The 10% seen will be the additional development program like Masters Degree or any external technical and professional course that can help the employee to improve on based on their DPM that will be discussed under job analysis. Job Analysis Job analysis can be seen in two aspects: Job Description Is a written statement that defines the duties, relationships and results expected of anyone in the job. Job Specification Is an analysis of the kind of person it takes to do the job such as lists of qualifications and specific skills TI has a detailed database and eDPM that spells out the Job description and Job Specification of every position to be hired. This can really help in the development of an employee and will enhance the SAKA of an employee. Looking at the Individual Development Plan (IDP) illustrated, we can see that TI has developed a proper way in managing the responsibility of an employee and in making sure that the objectives is set with the function group manager in relation to the vision and mission of the company. Hiring in TI TIs hiring process relied on Interviews, Reference checks and Physical ability test and is focused on SAKA. It is always recommended to consider using Cognitive abilities test as well which includes Verbal comprehension, Quantitative ability and Reasoning ability to hire the right person. Below is the hiring process flow in TI: The hiring process is standard across the HR in the industry, but for several key positions, there might be additional steps of interview with the department head as well as the operations manager. The utilization of the headhunters is one the method in ensuring a brain gain for the company. Some very technical positions will require skill expertise and the ability of the candidate to be innovative. The hiring process will be based on SAKA approach depending on the nature of the job. A good blend of in house breed and external technical skill will be the right direction for the company to take the next step. Training in TI TI has a very well balance training and development program for its employees. The above model will show the types that are available today in TI. TI has a booklet for new hire that clearly defined the Orientation, OJT (On Job Training), General training and job specific training that they have to complete between 1 month and 2 years time frame. Thus, all employees will undergo standardize training The development will be based on the individual performance and potential. Taking an example, some Engineers are sent for Masters course than can shape them both technically as well as generic skills. Performance Management in TI TI uses the 9 cell matrix in the individual performance rating. This will help to analyze and distinguish between the potentials and the top performers in the company. This can help in ensuring the proper development program is in place for the succession planning. Focus and Recommendations Mainly through the discussion and looking at the HR systems Today, we have identified 2 areas to focus on in the current human resource system. These areas are: Necessary steps are already taken by the HR department to address the issues above but a strategic approach is required to ensure that the company will have the competitive advantage to take the next step in Strategic Human Resource Management by having the HR be approached as an integrative linkage through corporate planning. The next set of discussions will concentrate on the problem that are currently observed, some analysis and the recommended action based on the literature review. Focus #1: Communications Organizations in general are fully aware on the importance of communications. Organizations put a lot of focus and allocation to ensure that their customers, stakeholders and the public, view them positively in general. Where there are sufficient financial allocations, organizations in the public sector of the private sector would set up communications units to serve the purposes indicated. Not enough with the internal staff, organizations may engage with specialists from communications companies, known as Public Relations (PR) agency in an effort to ensure that only good and timely news about them reach the intended parties. These are carried out in support of the organizations projected sales figures and in some others, their brand recognition. Despite the well-known and highly regarded values of communication, organizations or companies in general fail to recognize and address the position of internal communications in equivalence to communications with external parties. Strategies on the best approach, time and methodology to communicate with the staff or workers are often neglected and left to be attended only on ad-hoc basis or in other words, communicate with the staff only when there is something to be announced or if there is a crisis of significant magnitude that warrants the attention of a large portion of the workforce. In a nut shell, such attention to communicating with the employees is reactive in nature, which usually is haphazard, internalized with the least interest if at all, does not invite responses from the receivers and as good as mere lip service. Any company that is able to communicate clearly with their employees is more likely to reach their objectives of existence. Communications, between employers and employees ensure that the aspiration, directions, targets and challenges the company is conveyed clearly down the hierarchy. In return, feedback or recommendations bottoms up upon reaching the management timely and concisely are more often than not valuable inputs into the companys ability to move forward. In Texas Instrument (TI) Malaysia likewise, the focus on internal communications has long been a feature in its Human Resource Department. Adjusted for the local climate but in adherence to its global standards of practice, TI continues to ensure that the employees receive clear and undistorted news and information that the leadership wishes to convey. Internal communications are often viewed as a vital avenue to firstly create a sense of belonging amongst the group of employees. Imagine the set up like TI where there are more that 4,000 workers of various ranks and job scopes from a stretched list of business units, and share the site (plant) as their second home. These workers hardly have enough chance to mingle around at the workplace to get to know each other. Well, perhaps they know they work at the same place by the site uniform that they wear. As we move further, we try to understand the communications gap between the management and the rest of the workforce. In normal daily interaction, workers spend their time communicating only with their immediate peers and bosses. Should there be lack of communications channel with the higher ups, workers often end up conveying their views only to immediate supervisors. Similarly, they solely depend on the immediate supervisors to relay any message from the higher ups downwards. In creating the sense of belonging, workers need to recognize and accept that they are a smaller part of a bigger whole. They need to function, move and strive to reach the overall objective of the company. They need to know that there is a common goal and the goal is shared across the board. They need to know that they exist in synergy and without synergy with others or if there should there be misalignments of focus, the company will not be able to meet its intended objectives and if that so happens, the entire establishment will be affected. The end result could be monetary or anything that is detrimental to the well being of the company as a whole. Thereby, companies make use of its internal communications channels as a means to ensure that the workers continue to be well informed, motivated and share the big picture. Companies understand that workers who are in positive mindsets largely contribute to sales increase, reduction in wastage, able to accept the changes the company wi shes to deploy and carry the company reputation well wherever they go. Internal communication also functions as a generator of the companies work culture. Through the various programs developed and deployed under its purview, the company is then able to eliminate any form of ambiguity amongst the workforce. This also helps to germinate and make the employees understand basic values that are accepted, functioning within a framework where they operate in. Similarly, reports have also shown that by successfully creating the values of the company, positive effects would follow suit including: Employees making correct and acceptable decisions Increase in effort and efficiency due to clear and accepted mission Reduction in operational conflicts that could affect productivity TI, as an organization that upholds the importance of internal communications has put in place several programs or initiatives with the intention to create motivated workforce and, conducive and transparent work place. Periodically, TI publishes an internal newsletter called Gema TIM where news and events revolving around the operation of TI in Malaysia are put together and disseminated to all. Staff will make use of Gema TIM to follow the activities and be inspired about the achievement of fellow workers. The newsletter could also function as a conduit for workers to excel as those who achieve certain level of expectation are normally featured in the publication. TI also established an online channel and a physical equivalent post box for its staff to share their views, recommend or even complaint about any aspect of the company. Called Hati ke HaTI or Heart to Heart, the channel allows the workers to express themselves freely without fear. It is noted that most submissions are for general development of the company as personal issues are usually discussed in person with the Human Resources officer. Possibly every quarter-year, the Senior Management of TI would host a site-meeting or open dialogue, where a huge portion of the staff strength is able to verbally converse with the bosses amicably. The Senior Management of TI make use of such platform to personally convey success, challenges and direction of the company downward. They also take the opportunity to personally give motivation to the staff should there be any need of rectification of issues or need for assurances. Overall, the Senior Management is in view that the communications channels made available, be they Gema TIM, Hati ke Hati or the site meeting are the best conduits to ensure continuous and positive staff engagement. Despite the positive effort, TI has long saddled the responsibility of ensuring optimal internal communications to be assumed only as a supplementary deliverable of its Human Resources department. Only recently that the officer made responsible for the deliverable was upgraded to a Managers position where her focus on internal communications is now made a priority, enlarged and raised in strategic importance. The group did not manage to identify the real reasons for TIs long under-priority on communications. And we are not going to debate and guess over the reasons. Perhaps what is more important is to discuss the better ways to come up with a good internal communications strategy and maybe even recommend the approach to the Senior Management at TI. We would firstly confirm that TI acknowledges the importance of internal communications in an effort to continuously create a preferred working environment that would certainly contribute to high level of motivations amongst workers, which would later translate into better efficiency resulting in higher yields and returns to the company. Similarly we would also assume that the role of internal communication in generating a positive common culture is recognized. TI thereafter would need to consider the listed steps, as recommended by Robert Bacal in his report entitled Internal Communication Strategies: The Neglected Element: 1. Identification of intended culture There is a need to clearly distinct between which culture is needed and which culture is desired. What is most important is that the culture to be created must be able to support the companys goals especially financially. TI must therefore at this stage identify a set of suitable principles, values and behaviors for its workers to embrace as the principles, values and behaviors are the colors to what will later be accepted as TIs culture. 2. Identify and utilize available Communications tools Here, TI has already established a few tools including the newsletter, online commentary channel and an open forum. In fact, we should exhaustively look at what are the available and potential tools and study the effectiveness of those tools in a high-technology dependent factory set-up like TI: Printed medium The tools included under this category are not limited to a newsletter or in-house magazines alone. Companies should understand that memos and performance appraisal documents are also effective tools in communicating its stand to the workers. Companies like TI should therefore identify any potential printed medium tool that can be used to convey its aspiration, and if the tools identified can also be used as a feedback mechanism for the employees to submit their views. b) Verbal channel Sometimes meetings and team address go a longer way that orchestrated forums or dialogue sessions. Sometimes meetings are more acceptable to those who are uneasy with large crowds. Here, TI should be able to vary the verbal channels, not necessarily to attempt to cater for all kinds of preferences but rather to consider the platforms that are most effective according to several types of behavior extrovert, introvert etc. c) Electronic channel Companies who have sufficient IT budget would usually prefer to utilize the electronic channel as one of the key mediums of communications company-wide. The cost for developing a web platform for information dissemination, for example, is almost zero as the initial investment for the channel is preliminarily for generic communications purposes, as in the case of having a telephone for all deserving staff members. Similarly, the cost to develop an online newsletter is almost negligible. As the availability of server space and internet access are considered given factors in running a technology-dependent factory, TI in this case would only need to tap into basic web development skills set amongst its workers. The online newsletter could also be positioned as a collaborative effort between the communications / human resource department with the Information Technology (IT) department. Needless to say, most young individual college-educated workers are somewhat exposed to web development as it has since become commonplace. The IT department could then assume the roles as access provider and server manager. d) Management Behavior Surprisingly the behaviors of especially the senior management members are often construed as messages from the top level for the consumption of the workforce. For example, their hesitation to allow certain programs to be deployed could then in this case be an indication of non-preference for certain operational or deployment strategies. e) Staff and Management Forums This particular tool can also be extended to include non-verbal tools like company-wide surveys. It can an effective mechanism to be used to extract certain undercurrent feelings amongst staff members i.e. on recently launched programs or new initiatives that may invite mixed reactions from various affected working groups. 3. Identify tools are most suitable for specific goals Some tools are only suitable for some selected goals and not for the others. Some tools, on the other hand, may cause backfire to the management if not properly utilized. As in the case of giving a warning or reminder to the workers on the potential of lay-offs in view of the current economic condition, TI should consider the medium where the management will be able to lay out at length the processes that are going to take place and the potential workforce that would be affected. TI would then need to also provide lengthy information on possible measures the workers could take to prepare for such event. Announcements as important as this should not be disseminated utilizing channels that will only invite anxiety amongst staffs, which would lead to immediate de-motivation and reduction in yield. 4. Develop a description of how each tool is to be used Although there are available internal communications tools, those who have been made in-charge of the tools must understand and only make use of the tool in question in-synch with the bigger goals the company wishes to pursue. For example, if the corporate level of the company wishes to invoke the inclination of its workers towards integrity at the workplace, all other messages broadcasted should be moulded with the essence on integrity. The newsletter and internal online editors in this instance must contribute more messages on integrity and not on other secondary values. Similarly, the editor of in internal newsletter for example, must be skilful enough to carve out easy to understand and non-confrontational messages to invite the fellow workers to focus on elevating integrity at the workplace instead of forcing the new focus value down their throats. 5. Plan for remediation TI should take note that whilst the company may wish to develop certain values in its staff, there are expected training, coaching and mentoring programs that need to take place so as to ensure that the intended development is met with the least number of challenges and according to the measurements i.e. time, quantity expected. Training and coaching are also very important processes to take place in instances where there are certain new skill sets (technical/non-technical) that need to be acquired by the staff for the values to be realized. 6. Plan for implementation Developing an implementation plan for effective internal communications is similar to developing other types of communication plans. In this case, TI would need to observe a few important steps and at each step, a number of pivotal questions need to be answered so that the plan developed is within the intended frame of expectation: What to communicate? The message must be very clear and is in support of the higher level goal / aspiration of the company How to communicate? Choose the most suitable tool and identify if a single or double-prong or a multiple platform approach is the most suitable judging from the value of the message. Who will do it? The officer in-charge must firstly carry a high level of trust amongst workers and can continue to follow-up on it should that be required. When will it be done? The timing must be correct in consideration of i.e. landmark events, celebrative moments, economic situation etc. à ¢Ã¢â€š ¬Ã‚ ¦.and last but not the least, TI or any other companies deploying an internal communications agenda must remember that the initiative is continuous in nature and not a mere one-off or ad-hoc program. 7. Implement 8. Continuous Monitoring and Revise/Realign the Strategy or Approach if necessary The plan would require continuous monitoring in ensuring its success. And TI would need to realign the plan according to any changes in its corporate values, mission or in view of the changes in the industry. Remember, any strategy is dynamic and will require revision to cater for changes that take place. Focus#2: Talent retention Speaking about talent retention and people cannot help to wonder if the talent retention would become a major task for HR especially in an fluctuation of economic situation like this. The semiconductor industry will normally face a cycle of recession every 10 years once and given the reckless spending habits of the people is US, the economic situation has become worse. TI can be facing a brain drain problem if they did not take measures in ensuring the right talent remains in TI Malaysia. The article above speaks about truth on why an employee would leave a company. During the interview session, the HR director categorized it into two parts which is the push and pull factor. Some of the push factors seen in are frustration, not recognized, boring and lack of succession planning. Frustration: Happens when an employee feels that he is not getting what he needs and what he deserves. This ties back directly to the motivation concept. Motivation is defined as the account for an individual intensity, direction, and persistence of effort towards attaining a goal. Not recognized: Not recognized talks about the backroom boys or the busy bees who does everything but just do not get the deserved attention nor recognition. Looking at the Maslows hierarchy of Needs, the high order needs talks about esteem and self-actualization. In attaining a corporate goal set by the company, it is very important for an employee to feel needed and part of the company rather than just another employee. As mentioned earlier, the communication done by the site meetings with the whole factory helps translate the business goals into everyday work for the staff. There will however still be some that suffers from the middle child syndrome and decide to leave. Lack of succession planning: As we have seen in the case of Mohapatra, succession plans really helps to ensure that the candidate is really ready to take on such a challenge. Taking some departments in TI, which are support groups, the possibility of expansion is low and ladder is harder to climb, as they are already only a support function to the company. In these cases, if the employee is already working 7 years on the same position and the manager has another 10 years to go, the lack of succession planning can be the push factor that the employee starts updating their resume and looking for another job. The ability for the company to se their talent is very crucial to ensure that these candidates can be groome

Hooked :: essays papers

Hooked Stanley Crouch's essay "Hooked" is about the music of today. He talks throughout the essay mainly about Michael Jackson, and his music and image. He talks about Jackson throughout the years, from the beginning of his career as a member of the Jackson Five, up until the release of his latest record HIStory. Crouch goes on to say in his essay that today's music is mainly about going against authority, and can be compared to Hitler's Fascism. He also talks about how many people today listen to music, without taking note of the lyrics. Stanley Crouch's essay "Hooked" is an attack on popular music of today. He argues that today's music is bad, and that most people don't even listen to the lyrics. He also compares listeners of today's music to fascists. Stanley Crouch does not back up any of his arguments with factual information. His essay is based on opinion, and observation, and in my paper I will discuss how he is obviously wrong in his arguments of these topics. First of all Stanley Crouch is wrong in arguing that all music of today is bad, because he uses only Michael Jackson as a representation of today's music. Michael Jackson is not a representative of all popular music of today. For one to write an argumentative essay rating popular music of today, one must use more then one-example of a music artist. There are many artists of the late 90's who are as mainstream as Michael Jackson is, but who also write very good music. In Crouch's essay he states that today's music " exploits the insecurities of young people by telling them, over and over, that never growing up is the best defense against an oppressive world where fun isn't given its proper due." In this statement he is saying that the music of today is mostly written to send messages to the youth of today that growing up is bad, go against the authorities do what you want while your still a child. This is very much so an opinion. There are numerous artists of today who write very mea ningful songs on a variety of topics that young people of today can relate to and take comfort in. For example Mariah Carey is a mainstream artist who writes many songs that people of all ages can listen to and relate to.

Internet - Ethics of Publicizing Security Vulnerabilities :: Free Essays Online

The Ethics of Publicizing Security Vulnerabilities   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚   Abstract:   In 1988, Robert T. Morris Jr. released the Internet Worm Virus, which essentially shut down the entire internet for a day.   Morris wrote the virus using known vulnerabilities in the UNIX operating system.   When these vulnerabilities are discovered, should they be publicized or kept secret to prevent further attacks?   These issues relate closely to the concepts of open source versus proprietary software development.    In 1988, Robert T. Morris Jr., a Cornell graduate student, released a computer virus.   The goal of this virus was to propagate itself across the Internet and to infect as many machines as possible in as little time as possible.   The Internet Worm, as it came to be known, was very successful; it infected millions upon millions of machines and essentially shut down the entire Internet for roughly twenty four hours. As a result of his creation and release of the Internet Worm, Robert Morris spent years in courts and paid significant amounts of money in lawyer and court fees, but never went to prison for his actions.   The Internet Worm case brings up an extremely important issue that increases in importance each year as the world becomes increasingly networked via the internet and through other means; should people have access to information about vulnerabilities in computer systems, or should these vulnerabilities remain secret?      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   At the time that Robert Morris wrote the Internet Worm, there were known vulnerabilities in the UNIX Operating System's Finger command, and in the Sendmail Daemon, the program responsible for transmitting electronic mail from one machine to another.   Anyone who had some amount of expertise in the UNIX Operating System knew of these weaknesses, yet no one had made an attempt to fix the problem.   Robert Morris apparently viewed this situation as a matter that needed attention, which many people speculate as his reason for creating the Internet Worm.   His ingenious virus used these vulnerabilities to attack systems and to propagate itself across the internet.   One fact is definitely known.   This is the fact that the Internet Worm gave many thousands of computer experts a strong reason to fix these vulnerabilities.    It is necessary to realize one important fact about the internet worm virus; it was not totally malicious.   That is, Morris did not write the virus so that it would try to do any damage to the hardware or software of the machines it infected.

Content and Process Theories of Motivation Essay

Motivation is simply the methods by which an organisation can encourage it employees to increase their performance, both in quantity of output and in quality. Performance could also be in terms of efficiency, effectiveness and economy in the organisation’s operations. simply put, motivation is about the ways a business can encourage staff to give their best. The term motivation has been defined by different scholars using different formats and views, according to Dr Stephen P. Robbins, this is the process that account for an individuals intensity, direction and persistence of effort toward attaining a goal (S. P. Robbins, Organizational Behaviour 9ed, p.155). Merriam-Webster Online Dictionary says that motivation is the act or process of motivating, the condition of being motivated, a motivating for a stimulus or influence, incentive, drive. Jones, George & Hill (2000) Motivation as physical forces that determine the direction of a person’s behaviour, a person’s level of effort and a person’s level of persistence in the face of obstacles. S.Hall believes motivation to be a process where members of a group pull together to effect an organisation through loyalty and commitment. some of these authors have gone as far as developing theories and models to help explain the motivation process. These include The Abraham Maslow hierarchy of Needs, Frederick Herzberg’s motivation and hygiene factors etc. Content and process theories of motivation The sum total of motivation theories can be broadly classified into two main categories; the content theories and the process theories. Content Theories deal with â€Å"what† motivates people and it is concerned with individual needs and goals. Authors like Maslow, Alderfer, Herzberg and McClelland studied motivation from a â€Å"content† perspective. Content theorists believe that everyone has the same set of needs and expectations from a job. these needs are in physical, social and psychological forms. Process Theories deal with the â€Å"process† of motivation and is concerned with â€Å"how† motivation occurs. Authors such as Vroom, Porter & Lawler, Adams and Locke studied motivation from a â€Å"process† perspective. Process theories are more individualistic. ie they assume each individual has his/her unique set of needs and hence unique motivational factors. Content Theories deal with â€Å"what† motivates people and it is concerned with individual needs and goals. Maslow, Alderfer, Herzberg and McClelland studied motivation from a â€Å"content† perspective. Process Theories deal with the â€Å"process† of motivation and is concerned with â€Å"how† motivation occurs. Vroom, Porter & Lawler, Adams and Locke studied motivation from a â€Å"process† perspective.

Meaning of Life and Br Essay

Fabio Moon and Gabriel Ba illustrated a story through comics that represent different moods and feelings in a series titled Daytripper. Comic books are a form of art, and they provide the reader with a broad spectrum of topics. Artist express the world through colors, symbols, and themes to show feelings, thoughts, and ideas and this can be done through various forms of art, which includes comic books. The illustrations in comic books help to convey the meaning of the story. In Daytripper, Moon and Ba describe Bras de Oliva Domingo’s life and how choices produce outcomes both good and bad. At a young age Bras believes that anything is possible, and one never knows what is in store for him at the end. His philosophy in life are the same principles as in fishing as one casts a line the excitement builds because one never knows what is on the end of the line. Water is reoccurring in the story, and it symbolizes Bras de Oliva Domingo’s struggles to stay above water through his sea of memories of his life. In the beginning, Bras feels there are no boundaries and one can explore as many opportunities life has to offer. Life’s daily decisions shape the outcomes both good and bad. The purpose is to learn from one’s past decisions and make changes improve our relationships and to be content with our lives in the end. The main character has ample opportunity to make changes along his journey for he experiences death at each phase of his life. Bras discovers endless possibilities from the seas from Iemanja, the spirit of the waters, in a dream they are riding in a boat through rough seas being tossed around with baskets that represent wishes and desires. Moon and Ba illustrate how in Bras dreams his life’s goals are laid out as he wishes. Just as water flows in and out, Bras dreams come in and out each night in his sleep. Bras flows through life just like water flows in and out never knowing where it will end up. Rougher waves represent new opportunities that continuously arise, but if one waits to long to take advantage of the opportunity then the waves may carry away the opportunity. As waves are continuously moving new chances will be present time and time again. Bras misses many opportunities because he is not willing â€Å"to go after his dreams† (203). His dreams tell him time is running out, and he needs to make the most of his opportunities. Each dream ends with â€Å"wake up before it’s too late† (203). Bras dreams about his possibilities and wishes he could take a chance to change his life, but he never does. Bras is just an observer in his dreams watching as the water passes by carrying the baskets. The dark colors and spirit of the waters are a main part of the artwork in the comic. Bras has responsibilities to his job and his wife, and he is content with both just cruising through each day. His life is similar to the ocean how the waves move along to the shore and effortlessly move back out to sea. He learns lessons along the way which he has no control and finds his wife frustrated with him from living a content and everyday life. Illustrations show water running full blast when they are not doing dishes or running any water. She later clinches the sink that is overflowing with water because Bras does not understand their life has joy and love. She wants her life to be less stressful so that the sink will stop overflowing. Just by Bras listening to his wife the water pressure will lessen, and the sink will not fill as quickly. Bras turns a deaf ear and does not listen, and the water just flows over the kitchen sink onto the floor. The overflow of water represents her stress, and he comes to realize he can help decrease the stress by making a few simple changes. She keeps trying to explain to him she cannot do it all on her own while he just sits there and listens. The overflow of water represents the burdens she feels by their life and needs Bras help to alleviate some of the daily pressures from her. As she pours him tea, the water flows up to the dining room table, and he finally understands her frustration over his laziness. At this point, Bras realizes by helping his family they will not be so overwhelmed and the water will stop overflowing. Just as the seas calm at times, Bras too feels tranquility at the end of his life. One late night he steps in the ocean and stares at the sky as it changes from dark and ordinary to a burst of stars symbolizing the calmness of the night. The peacefulness of the water helps Bras feel satisfied with his life. He feels at peace with his relationships with his dad, wife, and son. He smiles as he looks out on the calm ocean accepting his final destiny to be swept away by the sea. He stands in the water thinking for a long time accepting his fate, and the calm water represents he is at harmony with his life. The reader is left to complete his fate, which may just be Bras swimming out as far as he can until he the water carries him out to sea. The story connects water and life as a cycle that is continuously flowing. Water represents constant change just as one’s life changes through the years. Psychiatrists have used water for years as a representation of one’s mind because the deeper you go the more problems one may see. The ocean represents power and strength and people have the same characteristics. Every day we make choices and some outcomes can be predicted and others cannot. The beauty of the ocean is the unknown and change and how the meaning relates to life. One can change their behavior and possibly the outcome may change. It all is part of the cycle of life. Works Cited Moon, Fabio and Gabriel Ba. Daytripper. New York: DC Comics, 2011.