Preliminary steps toward oral presentation Essay

Preliminary steps toward oral presentation - Essay Example At last, the author decides to wake up despite the weather being cold with little to do. The poet decides to make much out of the bad weather. Margaret Atwood, the author of the poem, was born in Canada (Atwood 1). This piece of bibliographic information about her is relevant in the poem because the country experiences the winter season, just as she describes it in the poem, which is very cold and people have to stay indoors and heat their houses to keep warm. On the other hand, Atwood has been associated with Mary Webster who despite having been sentenced to death for witchcraft was able to escape for a second time with the noose. This kind of resilience is what Atwood advocates for in the poem by emphasizing that regardless of what one is going through, he or she should not despair. The poet uses a metaphor â€Å"† at the beginning of the poem in describing the winter season. Largely, the poem is organized around this description. The metaphor means that during the winter season not much is going around except staying indoors and engaging in simple activities that one can perform without having to go out. For instance, the poet is still asleep with the cat keeping indoors despite the other cat trying to have it get out. On the other hand, people have to stay in the house and heat the house to keep warm, while the poet says that she longs for French fries. Diction is essential in poetry as the selection of words in a piece of work can express action, feeling, or attitude. For instance, the poet uses words such as â€Å"wise hominids† instead of human being to stress the fact that although human beings are wise, sometimes they cannot do sensible thing. It indicates the level of disappointment that the poet has in people. The poet also uses a word such as pollution instead of smoke to indicate the level at which desperation can cause more harm than good. In terms of syntax, the poet changes violates the

Case Study - Xerox Essay Example for Free

Case Study Xerox Essay This case describes the visioning process at Xerox Canada. The chairman, CEO and president of Xerox Canada have been meeting with her leadership team since eight oclock in the morning to craft the organizations new vision statement. Three and a half hours into the meeting the team hits a road block. With 30 minutes left in the session, the CEO must decide whether and how to proceed. First let us list what McGarry has done correctly prior to the visioning process meeting: 1. Understanding of the old vision/culture: Here we can say that McGarry has a good insight of the old culture prevailing within the Xerox Canada through her coast to coast traveling in order to meet and learn the concerns of the Xerox Canada employees, during the restructuring period. Her knowledge of the old culture has eased her task of educating the employees about the upcoming new system or culture. (Refer to Mc Garry’s arrival in Canada section) 2. Encourage innovative employees: During the restructuring period McGarry continued to encourage innovative employees and encourage them to impart their ideas to the other members of the group in order to bring out new ideas that would bring changes for the betterment of the Xerox Canada. (Refer to Employees-Inspired-Initiatives section last paragraph). 3. Properly identify the need to call for a visioning process at Xerox? McGarry’s careful evaluation of the situation and her coming to the conclusion that it was necessary to synthesize a vision statement (that would coordinate all of the concepts, initiatives and activities of Xerox Canada) was, I my opinion, a good call. (Refer to The Visioning Process section). 4. Understanding the value of the visioning process and not to impose unilaterally a new vision: McGarry understood the importance of not imposing a new vision. And she went on to gain a common consensus of the group (pre-visioning process meeting activities) before making any changes to the vision of the organization. (Refer to The Visioning Process section). Now let us talk about what, to my point of view McGarry, could have done differently: The half day session McGarry called on June 14, 1994 to craft the organization’s new mission statement, should have been panned over a two day session. In my opinion McGarry definitely under estimated the tasks ahead. As we all know the purpose of identifying the preferred future vision is to gather the strategic planners within the organization (here Mc Garry’s leadership team) around a collective future vision, some of whom (leadership team) will be the core collaborative group and some of whom will be additional stakeholders. The main objective of visioning activity and its process steps is to gather the strategic planning participants (leadership team) around a preferred future vision to help energize them, get their creative juices flowing, get them talking and interacting, and set the tone strategic plan development – a new vision. This was well done during the first three hours. However half a day is insufficient to complete such an activity which is about building a successfully bridge between Xerox’s current state and their preferred future. I strongly believe that this visioning process activity could have been broken into the following sub activities and carried out over the entire day. This activity should have been broken down into the following sequence i) Have participants worked individually or in small group to discuss the Current State of the organization and envisage the Ideal State of the organization. ii) Keeping in mind the first exercise they have completed, have these same groups brainstormed on their preferred future vision. iii) Regroup all teams in order to share the ideas the teams have separately produced during the brainstorming session. The second day should have been broken in the following steps: iv) Discuss with the participants (teams) their insights from what have been shared collectively the previous day. Record any implications for the upcoming vision statement on flip chart and keep these records visible and accessible to the participants as they continue their debriefing session. v) Allow participants, if necessary, to regroup in order to modify/re-align their ideas which resulted from the brainstorming session (previous day). vi) Regroup in order to share any new ideas from the re-alignment session. vii) Select as a team the final vision statement. Here, to my point of view, the key ingredient was time. McGarry should have not expected the visioning process to be completed in such a short time. The old culture is a set of strong beliefs and norms which cannot be altered quickly; McGarry had to be patient in order for the mindset change to take effect within the visioning process.

Indigenous Health Essay -- Transcultural Theory, Culture

INTRODUCTION Indigenous health is a vital tool in health care today. The case study is about an indigenous lady who is from a remote community. This case study will define culture shock, transcultural theory. Finally it will states the recommendations that can be acquired to improve the current indigenous health care issue as it can be noted that the indigenous health tends has been deteoriating. Culture shock Culture is all about an individual knowledge based on belief ,art,morals customs.Therefore culture shock occurs when people have different values and beliefs and are not tolerant of each others differences(Eckermann,Dowd,Chong,Nixon,Gray and Johnson,2006.).The separation of important people in our lives such as family, friends and colleagues that we would often talk to at times in our certainity can affect our physical social emotional and mental health(Eckermann,Dowd,Chong,Nixon,Gray and Johnson,2006.).Jenny in this case has to fly to a hospital in a town to give birth,she is separated from her husband and her kids,another example of culture shock is when Isabel is fed through Naso-gastric tube whereas Jenny is used to breast feeding. Indigenous dispossession Germov,(2009) stated that the invasion and subsequent settlement of Australia by the British was declared to be terra nullius which means an unoccupied land. â€Å"The term reveals the ethnocentric belief that the indigenous occupants of the continent had no claim to the land,because they did not exploit it as Europeans would,† (Germov, 2009,p.160).Indigenous Australia were nomads and search for food from one place to another.According to Germov (2009)however,after the British people began cultivating the land for ... ...s health has been an issue since past and is still an issue upto now. In conclusion appropriate action needs to be taken in order to help indigenous Australians to improve the health of individuals thereby making the society a better place for all. REFERENCES Crisp, J., & Taylor, C. (Eds.). (2009). Chapter 8, Potter & Perry's Fundamentals of nursing (3rd ed.). Sydney: Mosby. Eckermann, A., Dowd,T., Chong, E., Nixon, L., Gray, R., & Johnson, S.(2006). Binan Goonj: Bridging cultures in Aboriginal health. (2nd ed.). Sydney: Churchill Livingston Germov, J. (2009). Second opinion: An introduction to health sociology (4th ed.). Victoria: Oxford University Press. Willis, K. & Elmer, S. (2007). Society, culture and health: An introduction to sociology for nurses. Victoria, Australia: Oxford University Press.

Ka :: essays research papers

Karma Paper The concepts of Varna and karma are each closely related to the eastern civilization religions of Hinduism, Buddhism, and Jainism. Varna and karma go hand in hand with each other to explain themselves, as does karma with the doctrine of reincarnation. The complicated explanation of all of these concepts follows. In order to understand the concept of karma, one must first understand the term varna. An appropriate definition would be the rise of class system, which the Hindus adhere to. An English translation of Varna, however, means color. There are four social classes that break down the class system otherwise known as varna. Beginning with the highest class, there is the Brahmins or priests, followed by the ruling Kshatriyas, the Vaisyas (common people), and finally the Shudras (servants). The Brahmins said that if one was a member of any of the first three classes to be extremely careful to avoid the Shudras. Now that we have somewhat of an understanding of varna, the concept of karma can be more easily explained. Karma simply stated is that the way one lives his or her life now determines destiny or fate. In other words, the consequences of one’s actions in this life will determine what they do or become in the next life. Therefore, karma is what made one who he or she is in the present life due to the actions the person portrayed in his or her previous life. Karma is the cause of one’s destiny in the future life, and is what caused a person to be who he or she is today. Now we will explain the relationship between varna and karma. Let’s imagine the following situation. There are two people living in the Vaisyas class of commoners. One of them does only good deeds, has good thoughts, and portrays an all around good sense of well being. The other person commits crimes, has bad thoughts, and portrays an over all sense of evil or no good. The first person will perhaps become a member of the Kshatriya class, moving up on the wheel of samsara. The other person will most likely become a Shudra in the next life. So, perhaps in their most recent previous lives’, the first person was a good person of the Shudra class, and samsara declared that he or she rise in class; and the second person may have been a bad person of the Kshatriya class, therefore he or she declined in class.

Reproductive Health Bill Essay

* House Bill # 4244 ─ An Act Providing for a Comprehensive Policy on Responsible Parenthood, Reproductive Health, and Population and Development, and For Other Purposes * Senate Bill # 2378 ─ An Act Providing For a National Policy on Reproductive Health and Population and Development While there is general agreement about its provisions on maternal and child health, there is great debate on its key proposal that the Philippine government and the private sector will fund and undertake widespread distribution of family planning devices such ascondoms, birth control pills (BCPs) and IUDs, as the government continues to disseminate information on their use through all health care centers. On October 2012, a revised version of the same bill was presently re-named to Responsible Parenthood Act and was filed in theHouse of Representatives as a result of re-introducing the bill under a different impression after overwhelming opposition in the country, especially from the Catholic Bishops’ Conference of the Philippines[2][3]. The bill is highly divisive, with experts, academics, religious institutions, and major political figures supporting and opposing it, often criticizing the government and each other in the process. Debates and rallies proposing and opposing the bills, with tens of thousands of opposition particularly those endorsed by the bishops of the Roman Catholic Church and various other conservative groups, have been happening nationwide. Bill content [edit]Sections Philippine Population Density Map. Darker areas mean more population. The basic content of the Consolidated Reproductive Health Bill is divided into the following sections. 1. Title 2. Declaration of Policy 3. Guiding Principles 4. Definition of Terms 5. Midwives for Skilled Attendance 6. Emergency Obstetric Care 7. Access to Family Planning 8. Maternal and Newborn Health Care in Crisis Situations 9. Maternal Death Review 10. Family Planning Supplies as Essential Medicines 11. Procurement and Distribution of Family Planning Supplies 12. Integration of Family Planning and Responsible Parenthood Component in Anti-Poverty Programs 13. Roles of Local Government in Family Planning Programs 14. Benefits for Serious and Life-Threatening Reproductive Health Conditions 15. Mobile Health Care Service 16. Mandatory Age-Appropriate Reproductive Health and Sexuality Education 17. Additional Duty of the Local Population Officer 18. Certificate of Compliance 19. Capability Building of Barangay Health Workers 20. Ideal Family Size 21. Employers’ Responsibilities 22. Pro Bono Services for Indigent Women 23. Sexual And Reproductive Health Programs For Persons With Disabilities (PWDs) 24. Right to Reproductive Health Care Information 25. Implementing Mechanisms 26. Reporting Requirements 27. Congressional Oversight Committee 28. Prohibited Acts 29. Penalties 30. Appropriations 31. Implementing Rules and Regulations 32. Separability Clause 33. Repealing Clause 34. Effectivity Summary of major provisions The bill mandates the government to â€Å"promote, without bias, all effective natural and modern methods of family planning that are medically safe and legal.†[12] Although abortion is recognized as illegal and punishable by law, the bill states that â€Å"the government shall ensure that all women needing care for post-abortion complications shall be treated and counseled in a humane, non-judgmental and compassionate manner.†[12] The bill calls for a â€Å"multi-dimensional approach† integrates a component of family planning and responsible parenthood into all government anti-poverty programs.[12] Under the bill, age-appropriate reproductive health and sexuality education is required from grade five to fourth year high school using â€Å"life-skills and other approaches.†[12] The bill also mandates the Department of Labor and Employment to guarantee the reproductive health rights of its female employees. Companies with less than 200 workers are required to enter into partnership with health care providers in their area for the delivery of reproductive health services.[12] Employers with more than 200 employees shall provide reproductive health services to all employees in their own respective health facilities. Those with less than 200 workers shall enter into partnerships with health professionals for the delivery of reproductive health services. Employers shall inform employees of the availability of family planning services. They are also obliged to monitor pregnant working employees among their workforce and ensure they are provided paid half-day prenatal medical leaves for each month of the pregnancy period that they are employed.[12] The national government and local governments will ensure the availability of reproductive health care services, including family planning and prenatal care.[12] Any person or public official who prohibits or restricts the delivery of legal and medically safe reproductive health care services will be meted penalty by imprisonment or a fine.—————- Maternal health and deaths Birthing services are key to solving maternal deaths Maternal deaths in the Philippines, according to the WHO, is at 5.7 per day,[50] not 10-11 deaths a day, as per the proponents who repeated these numbers â€Å"to drive home the point.†[51][52] The proponents state that RH will mean: (1) Information and access to natural and modern family planning (2) Maternal, infant and child health and nutrition (3) Promotion of breast feeding (4) Prevention of abortion and management of post-abortion complications (5) Adolescent and youth health (6) Prevention and management of reproductive tract infections, HIV/AIDS and STDs (7) Elimination of violence against women (8) Counseling on sexuality and sexual and reproductive health (9) Treatment of breast and reproductive tract cancers (10) Male involvement and participation in RH; (11) Prevention and treatment of infertility and (12) RH education for the youth.[citation needed] The Department of Health states that family planning can reduce maternal mortality by about 32 percent.[17] The bill is â€Å"meant to prevent maternal deaths related to pregnancy and childbirth,† said Clara Padilla of Engender Rights. She reported that â€Å"Daily, there are 11 women dying while giving birth in the Philippines. These preventable deaths could have been avoided if more Filipino women have access to reproductive health information and healthcare.†[citation needed] Regarding these figures, Francisco Tatad of the International Right to Life Federation and former Senator wrote that â€Å"If correct, experience has shown (as in Gattaran, Cagayan and Sorsogon, Sorsogon) that the incidence of maternal death arising from such complications could be fully mitigated and brought down to zero simply by providing adequate basic and emergency obstetrics care and skilled medical personnel and services,† without any need for a law on the distribution of contraceptives.[11] The key to solving maternal deaths, according to the Senate Policy Brief on reproductive health, is the establishment of birthing centers.[7] The Philippine Medical Association or PMA stated in their Position Paper that the goal of reducing the rise of maternal and child deaths â€Å"could be attained by improving maternal and child health care without the necessity of distributing contraceptives. The millions of funds intended for the contraceptive devices may just well be applied in improving the skills of our health workers in reducing maternal and child mortality in the Philippines.†[53] Magna Carta for Women of 2009 There have been comparisons made with the 2009 Law called the Magna Carta for Women and the RH Bill. The Magna Carta for Women contains the following provisions in Section 17 and 19:[54][55] * Prenatal and postnatal care * Information regarding all types of family planning methods * Access to family planning methods as long as they are ethically and medically safe * Sex education * Obstetric and gynecological care regarding pregnancy complications and the prevention of AIDS, HIV, STD, and the like * Spouses have the right to decide to space their children The Implementing Rules and Regulations of the Magna Carta directs the Commission on Women under the Office of the President to oversee that the provisions are implemented by the Department of Health, the Department of Local Governments, the Commission of Human Rights, the Department of Education, Department of Social Welfare, Department of Labor, the Commission on High Education. In the IRR, it also states that in order for the law to be successful, the government should tie up with all LGUs so that midwives, doctors, birthing facilities should be put in place to take care of the health needs of all to ensure that we minimize maternal and child deaths. Because of these provisions, Senator Majority Floor Leader Tito Sotto said that the RH Bill is redundant. Family planning Catholic Church: A large family is a sign of God’s blessings (CCC2373) The Catholic Church teaches the necessity of responsible parenthood and correct family planning (one child at a time depending on one’s circumstances), while at the same time teaching that Every birth is a gift from God; every new life, a blessing.[57] The RH bill intends to help couples to have government funded access to artificial contraception methods as well.[citation needed] Access One of the main concerns of the proponents is the perceived lack of access to family planning devices such as contraceptives and sterilization. The bill intends to provide universal access through government funding, complementing thus private sector initiatives for family planning services, such as those offered by the International Planned Parenthood Federation (IPPF) which supports the Family Planning Organizations of the Philippines and the 97 organizations of the Philippine NGO Council.[citation needed] The opposition argues that â€Å"Access to contraceptives is free and unrestricted† and that the proposed law is pushing an open door.[11] They say that these family planning items are available to the citizens and many local government units and NGOs provide these for free. Congressman Teddyboy Locsin argued, echoed by a Business Mirror editorial, that the poor can afford condoms since they can pay for other items such as cellphone load. Opponents also argue that Philippine government is not a welfare state, and taxpayers are not bound to provide for all the wants and desires of its citizenry, including their vanity needs, promiscuous actions and needs artificially created by elitist, imperialist and eugenicist forces; nor should taxpayers pay for drugs that are objectively dangerous (carcinogenic) and immoral. They argue that the Philippines should give priority to providing access to medicines that treat real diseases.[11][23] Birth control pill The UP School of Economics argues, in contrast, that there is lack of access especially for poor people, because contraceptive use is extremely low among them and â€Å"Among the poorest families, 22% of married women of reproductive age express a desire to avoid pregnancies but are still not using any family planning method.†[13] They say that lack of access leads to a number of serious problems which demand attention: (1) â€Å"too many and too closely-spaced children raises the risk of illness and premature deaths (for mother and child alike),† (2) â€Å"the health risks associated with mistimed and unwanted pregnancies are higher for adolescent mothers, as they are more likely to have complications during labor,† (3) women who have mistimed pregnancies are â€Å"constrained to rely more on public education and health services and other publicly provided goods and services,† further complicating limited public resources, (4) families are not able to ach ieve their desired family size. Thus the UP economists â€Å"strongly and unequivocally support† the thrust of the bill to enable â€Å"couples and individuals to decide freely and responsibly the number and spacing of their children and to have the information and means to carry out their decisions.†[13] Proponents argue that government-funded access is the key to breaking the inter-generational poverty that many people are trapped in. Abortion Abortifacient issue According to the RH bill, one of its components is â€Å"prevention of abortion and management of post-abortion complications.† It provides that â€Å"the government shall ensure that all women needing care for post-abortion complications shall be treated and counseled in a humane, non-judgmental and compassionate manner.† It also states that â€Å"abortion remains a crime and is punishable,† as the Constitution declares that â€Å"the State shall equally protect the life of the mother and the life of the unborn from conception.†[66] Opposing the bill, the Faculty of Medicine of the catholic University of Santo Tomas, the Philippine Nurses Association (with at least 368,589 members), the Bioethics Society of the Philippines, Catholic Physicians’ Guild of the Philippines stated that â€Å"the antiabortion stance of the bill is contradicted by the promotion of contraceptive agents (IUD and hormonal contraceptives) which actually act after fertilizati on and are potentially abortifacient agents.†[67] Opposition refers to a 2000 study of a scientific journal of the American Medical Association, in which a meta-analysis of 94 studies provides evidence that when a common birth control pill fails to prevent ovulation, â€Å"postfertilization effects are operative to prevent clinically recognized pregnancy.†[24] They also point to the American Journal of Obstetrics and Gynecology (2005), which concluded that the IUD brings about the â€Å"destruction of the early embryo,†[25] thus is deemed to kill five-day old babies.[68] The position of the Philippine Medical Association (PMA) â€Å"is founded strongly on the principle that ‘life or conception begins at fertilization’ at that moment where there is fusion or union of the sperm and the egg and thus a human person or human being already does exist at the moment of fertilization.† The PMA condemns abortifacients that â€Å"destroys the fertilized egg or the embryo† and â€Å"abhors any procedure †¦ or medication that will interrupt any stage of fertilization and prevents its normal, physiological, uninterrupted growth to adulthood†.[53] Jo Imbong, founder of the Abay Pamilya Foundation, reported that â€Å"Lagman said in a House hearing that the bill would protect human life ‘from implantation,'†[69] and not from fertilization, noting at the same time that the Records of the Constitutional Commission state that â€Å"Human life begins at fertilization.†[69][70] After referring to many standard textbooks of medicine and human embryology to affirm this as true,[71] the anti-RH bill citizens argue that the human embryo already has the complete genetic code and is thus a distinct human life beginning its own new life cycle. They say that the embryo is an individual, self-coordinated and self-organizing subject belonging to th e species homo sapiens: a human being by nature and thus a person equally worthy of respect.[26] 5-day old human embryo called a blastocyst, which comprises 70–100 cells. [edit]Contraception and abortion relationship Proponents argue that research by the Guttmacher Institute, involved in advancing international reproductive health, reveals that the use of contraceptives can reduce abortion rates by 85%. Proponents such as 14 Ateneo de Manila University professors, argued thus: â€Å"Studies show that the majority of women who go for an abortion are married or in a consensual union (91%), the mother of three or more children (57%), and poor (68%) (Juarez, Cabigon, and Singh 2005). For these women, terminating a pregnancy is an anguished choice they make in the face of severe constraints. When women who had attempted an abortion were asked their reasons for doing so, their top three responses were: they could not afford the economic cost of raising another child (72%); their pregnancy occurred too soon after the last one (57%); and they already have enough children (54%). One in ten women (13%) who had attempted an abortion revealed that this was because her pregnancy resulted from forced sex (ibi d.).

Branding essay

Branding essay Branding essay Branding essayThe contemporary business environment stimulate companies to conduct more aggressive business strategies oriented on the creation of the attractive brand, while branding has become a part of the marketing strategy of many companies. In actuality, companies cannot ignore their branding policy, if they want to maintain a successful competitive position because customers often view brand as the determinant factor that influences their decisions. As a result, the brand popularity can determine the overall success of the company in the market. At this point, it is possible to refer to the case of Natural Kitchen, the company operating in restaurant and food industry. At the moment, the company considers the possibility of the accelerated brand development to enhance its competitive position and attract new customers. The shift toward the intensive implementation of the new branding strategy has become the result of tightening competition in the industry and increased demands from the part of customers, who look for reputable and reliable brands. In such a situation, the creation of the popular and attractive brand by Natural Kitchen can put the company in an advantageous position compared to its rivals. This is why Natural Kitchen should focus on the further development of its branding strategy and create a popular and attractive brand to maintain its competitive position through the attraction of customers and developing their loyalty to the brand.Background and industry contextNatural Kitchen is the company operating in the food and restaurant industry. Natural Kitchen has the main shop in Marylebone High Street, with a further two in Holborn Tower Hill. In addition, the company has its cafà © and restaurant business. The company focuses on the development of its food â€Å"to go† or â€Å"eat in† which offer a large selection of seasonal salads, quiches, soups, sandwiches, cakes and sweets, etc. These are complemented by freshly made juices, smoothies, milkshakes, teas coffees. The company also offers catering which provides full catering and events services as well as personal catering. Moreover, the company has its own chef and butchers which sell a wide range of high quality free range organic meats.In such a way, the company focuses on the diversification of its products offering a variety of food products that are attractive for customers. The current situation in the market is quite challenging for the business development of Natural Kitchen but still the company has good opportunities for the further business development on the condition of keeping customers interested in the brand of the company and its products (Mohrman, 2008). Today, customers are interested in healthy food products and Natural Kitchen can offer them such products. However, supplying healthy products means that they have to be seasonal wherever possible. Moreover, they should be organic that means that they should be supplied by far mers, who implement the organic farming which does not admit the use of chemicals and other elements which may be dangerous for the environment or human health. Instead, they use natural elements only that makes their products organic and, therefore, healthy, safe, and environment friendly.Another trend in the food industry is the free range of products. The elimination of fiscal barriers stimulates the fast development of free trade internationally. As a result, new products enter the UK food market and customers have virtually no limits on purchasing any product which they want and can buy in the food market today. At the same time, the quality of food products becomes prior to their quantity because customers grow more and more concerned about their health that means that the food they eat should be healthy too. In such a situation, the food industry faces back to basics trends, when the industry returns back towards simpler food. Alternatively, some companies introduce â€Å"ne w† superfoods which are supposed to be safe and healthy.CompetitorsAt the moment, the competition in the food industry of the UK grows tighter because customers grow more and more concerned about their health, while food is crucial for the health of customers. As a result, they prefer healthy food to conventional food supplied by the industrial farming and companies selling those products. In such a situation, Natural Kitchen and its rivals take a very prospective and attractive niche in the food market. To meet the growing demand, many companies enter the healthy food market that tightens the competition in the industry. In actuality, Daylesford Organic is one of the major rivals of Natural Kitchen. The company operates successfully and holds a strong position in the UK market being of the major powers that threaten to the position of Natural Kitchen as the leader of the organic, healthy food industry. At the same time, other healthy take-away places also create a strong riva lry which Natural Kitchen has to deal with to maintain its successful marketing performance.Rationale for the brand’s evolutionIn the time of the tightening competition and new business opportunities, the company has to develop its brand and implement its aggressive, new branding policy to realize its full potential and take a stronger position in the highly competitive market. In such a situation, the brand evolution is essential to maintain the successful business development of Natural Kitchen. Otherwise, the company will steadily lose its position in the market and eventually the company may become unable to compete successfully, if it fails to enhance its brand over and over again.At the moment the company faces a number of threats, among which the emergence of many healthy alternatives is one of the main challenges to the current position of Natural Kitchen that requires the evolution of its brand and enhancement of its position in the market. In addition, the company f aces internal problems. For instance, the Cafà © Restaurant is very noisy from the â€Å"kitchen†. Therefore, customers feel uncomfortable because the noise from the kitchen interferes into the communication and makes them feel tired soon, when they enter the Cafà © Restaurant. Furthermore, the Cafà © Restaurant should be at the same floor to create a better atmosphere. The creation of a warm, family-like atmosphere can help the company to attract more customers and develop the customer loyalty, if the company creates the image of the cafà © restaurant that is oriented on families. Therefore, children will develop the tradition of attending the cafà © and restaurant and may continue attending it in their adult life. Another problem the company faces at the moment is no hot food to takeaway. In such a way, customers, who may be willing to buy hot food to takeaway, may feel disappointed because the company cannot offer such products at the moment. In fact, the company has to stand out and differentiate its products and services from those of rivals and branding can help the company to create the new public image of the company that may attract more customers.In actuality, the company has a number of opportunities, which the new brand strategy can help to implement and give the company a strategic competitive advantage. At the moment, the company can expand in the UK nationwide to become one of the leaders in the industry. In a long-run perspective, the company can expand to other countries and operate internationally. In this regard, the popularity of healthy food grows stronger and the company can take advantage and expand its business internationally. In addition, the company can complete the transition from sell groceries to luxury supermarket, take a new niche of the market and entering the premium segment of the market. The company can develop the daily meal delivery to attract more customers and increase the customer satisfaction. However, to conduct the branding evolution more successfully, the company should develop more advertisement and use advertisement to promote the new brand. The advertisement will attract more customers and help the company to enhance its position in the market. Moreover, the advertisement will help Natural Kitchen to create a recognizable brand.Branding essay part 2

How to Study for the Summer SAT 4 Helpful Tips

How to Study for the Summer SAT 4 Helpful Tips SAT / ACT Prep Online Guides and Tips As of August 2017, there's now an SAT test date at the end of the summer. What are the advantages of taking the SAT in the summer and what’s the best way to prep for the summer SAT? Read on to find out the summer SAT dates for 2018 and 2019 and what the best way to prep for them are. When Is the Summer SAT? There are seven SAT test dates every year. The SAT test dates in 2018 are as follows: March 10 May 5 June 2 August 25* (Summer SAT!) October 6* November 3* December 1* *Anticipated test date And here are the 2018 SAT test dates: March 9* May 4 June 1 August 24* (Summer SAT!) October 5* November 2* December 7* *Anticipated test date Depending on your own preferences and situation, you may decide that the SATsummertest dates are just not for you or that adding the SAT August test date is the best thing that the College Board has ever done. We discuss two pros and two cons of the summer SAT dates in the next few sections of this article. Anthony Godinho/Flickr. Pro: More Time to Study = Better Chance of a High Score The biggest advantage of the new summer SAT date is that over the summer, you’ll have no school and little to no schoolwork, which means you can devote your entire summer to studying for the SAT. No, spending your summer break studying for the SAT doesn’t really sound like a fun time. But the advantages to you and your test score of spending more time studying are clear. Here’s a rough estimate of how long you need to study for each level of score improvement: Points Hours 0-30 10 30-70 20 70-130 40 130-200 80 200-330+ 150+ During the school year, carving out time to spend on SAT prep (particularly if you need to improve 200+ points) can be extremely difficult. You’re already in school for nearly 40 hours a week, and then there’s homework, extracurriculars, maybe a part-time job, social activity, sleeping (hah)...adding another 7-15 hours a week of SAT studying on top of that for three months might seem impossible. It’s only during the summer, when you have no school and minimal summer homework, that you’ll be able to really devote yourself to studying for the SAT regularly for significant chunks of time. Even if you just spend a couple of hours a day on SAT prep between the end of school and the summer SAT, that’s already over a hundred hours of prep! You can find more information about how long you should spend studying for the SAT here. Disappointed with your scores? Want to improve your SAT score by 160 points?We've written a guide about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now: Con: Low Motivation If you’re the type of student who does better in structured environments, you might find it difficult to effectively study for the SAT over the summer. When you’re not in classes every day, it’s easy to fall out of the studying mindset and lose your motivation. It can also be hard to find the motivation to study because the break between the end of the school year and the August SAT is so long. You might find yourself procrastinating in June and July, thinking â€Å"Eh, I have two months left, I’ll be fine,† and end up not studying at all until August. While it could still end up working out okay, if you can’t get yourself motivated to study it’s unlikely you’ll see big score increases on the test. Plus, you’ll have spent the whole summer with the SAT hanging over your head, which is no one's idea of a good time. Pro: SAT Summer Prep Programs Doing a structured SAT prep program or summer camp can help keep you motivated. Rather than having to go to an SAT prep class in the evenings after a long day of school and activities, you'll be able to get started on studying when you're still fresh and energized. By having a class to go to or a certain amount of prep you have to turn in every day, you’re held accountable for studying. And if you find yourself hating the subject material, you have the light at the end of the tunnel of knowing that if you put in the effort now, you can take the summer SAT right after your SAT summer program ends and then never have to think about it again. Con: No Summer Vacation After spending 9-10 months in school mode, your brain could probably use a break, and if you devote your summer to studying for the SAT, you won’t give yourself that time to rest. Not having a summer break is especially a problem if you’re feeling really burned out at the end of the school year and need the summer to recover before heading back into school-mode. It's also an issue if you’re planning on working full-time during the summer, as studying for the SAT on top of working might be too draining to be effective. To avoid setting yourself up to fail, as the end of the school year approaches, you need to assess how burned out you are and how busy you're going to be during the summer. We'll talk more about this in Tip #4 in this article. Don't let this be you. Summer SAT Prep Tips To wrap up, here are four tips to guide your prep for the SATsummer test date. #1: Make a Study Plan To keep up your motivation, make yourself a summer SAT study plan and stick to it. Plan out to the day and week how much time you’ll spend studying and how often you’ll be taking practice tests. You can be flexible if you find you’re progressing faster or slower than you expected, but try to stick to your study plan as much as possible. By planning ahead of time, you’ll also be able to do things like adjust for mandatory family vacations or other summer activities. Learn how to find your SAT target score, gauge how much you need to improve, and review your mistakes with these four ultimate SAT study tips. You should also use the tips in this article about getting a perfect score on the SAT to keep up your motivation. #2: Target Your Weak Areas To keep your skills honed, you’ll need to regularly practice skills you struggle with. Before you start your summer studying, take a full-length practice test, note what you had problems with, and plan your studying accordingly. For instance, let's say you took a practice test and did fine on Writing Language and Math but struggled with the Reading section. When plan your studying, you'll need to make sure that you’re regularly drilling yourself on SAT Reading passages and reading SAT-level materials. #3: Consider a Summer SAT Prep Course Think about doing a summer SAT bootcamp or other SAT prep course this summer to give you more structure in your studying. It’s no fun to have to give up part or all of your summer for SAT prep, but if you can get a great score in August then you’ll be done with the test forever. #4: Don’t Burn Yourself Out If you get to the end of the school year and you're brain-dead because of how hard you’ve been working, give yourself a break. Immediately diving into SAT prep when you no longer care about anything schoolwork related is a recipe for disaster. Instead, give yourself a set amount of time to relax and reboot. It’s better to spend a week or two at the beginning of the summer building up your motivation than to force yourself straight into SAT prep and see no score improvement. Avoiding burning yourself out also means not creating a too ambitious summer SAT prep schedule. Don’t expect that you can study for ten hours a day for months on end and continue to have high-quality studying time Know your own studying strengths and weaknesses and create a study plan that plays to your strengths and minimizes your weaknesses. For example, if you know you can only concentrate for about 45 minutes at a time, build in breaks to your study sessions so that you can concentrate absolutely for those 45 minutes, confident that you’ll have time to take a break once that sprint is over. What’s Next? Looking for more advice on how to plan your summer SAT studying? Learn more with our article on making a study plan for the summer before senior year. Thinking about getting a tutor to help you with your SAT score goals? Find out if it makes more sense for you to hire a tutor or to study for the SAT on your own. How early should you begin studying for the SAT? Read our analysis of when to start studying for the SAT and figure out what works best for you. Want to improve your SAT score by 160 points?We have the industry's leading SAT prep program. Built by Harvard grads and SAT full scorers, the program learns your strengths and weaknesses through advanced statistics, then customizes your prep program to you so you get the most effective prep possible. Check out our 5-day free trial today: